source: Facebook


Post Text: This is an okay ad. It does the job. Starting with the fire emoji is good because it grabs attention, then says it’s

Clark (Instagram)

Post Text: “Happy Fri-yay.” Sounds tacky and forced. Why not just “Happy Friday”? Then the ad presumes to know what that means for me–which is

Jackie Jean Photography

Post Text: The Post Text kicks off immediately with the offer: Learn Photoshop, but the second part, with the discount offer, is a bit perplexing.


Post Text: The Post Text spells out what’s shown in the loop by naming different styles and occasions these are suitable for. Then it presents

The Bralette Co.

Post Text: This ad is a good example showcasing that not all testimonials are created equal. (It’s likely a MOFU ad.) The reviews are meant

Smart Fun Gifts

Post Text: The Post Text just states what the product is, which is straightforward, but it’s not winning any points on the copywriting front. It

The Tennessean (Newspaper)

Post Text: If you’ve heard of either ax throwing or goat yoga, the second sentence of the Post Text might induce enough curiosity in you

Cat Howell (FB guru)

Post Text: This is a solid ad, and it’s a great example of using long-form copy in your ad, and taking maximum advantage of Facebook’s

Dioxyme (Nootropics)

Post Text: The Post Text reads: “Discover…” and then interrupts itself mid-sentence with a key emoji. It’s good that the key emoji is relevant, but

Allure Vanity

Post Text: This is a decent ad. “New year, new mirror giveaway”? One detestable element in all things creative is cliches. They usually put off