Category:
Date: Oct/18/19

Post Text: This ad is a good example of how to waste ad spend.

The Post Text kicks off with a variation of, “Did you know” copy, which is weak AF. What’s worse, he asks if you already know the 2 secret methods. Guy, how would I know if they’re a secret? And why is every word capitalized like a title after “the”? Lastly, how did the ad creator find out these methods? There’s no mention of this in the copy. (Fishy, fishy! 🐟)

He then introduces the CTA, by telling you to “click” (weak). It would’ve been better to reverse this sentence by starting with, “Reserve your seat for the free workshop, where we reveal these secrets in detail, as well as how we uncovered them.” Something along those lines.

Visual: The image actually cracked me up. It’s poorly photoshopped, which is fine. Not every Facebook ad needs to be perfect, but the problem with this one is that it shows almost zero effort. (Same goes for the copy.)

He could’ve dressed up a bit. Nothing fancy, but nothing that screams, “I’m a hobo” either. 

The GOOGLE ALGORITHM CRACKED is awkward. First, GOOGLE ALGO should’ve been on the same line, in the same color. CRACKED could’ve sat underneath in red. This way, the disruption is visually aligned with the message. I would’ve also used a different font for CRACKED to make it stand out more. The text also needs more padding around it to draw attention to it.

Currently, the image is too busy, so it’s difficult to know what to focus on. There is no visual hierarchy here, so everything is fighting for attention. Like that red arrow that’s pointing at the phone, underneath the massive crack effect the ad creator transposed over the right-hand side. 

It doesn’t help that the phone looks cracked + the hobo image. 

Not to mention the background, which is in binary. 😂 Has nothing to do with Google’s algo. /smh

Headline: The Headline is all right, I guess. It’s not specific enough for my taste. I also dislike capitalizing every word, when something is meant to be read fluently. To do this, you’re forcing your target audience to subconsciously pause for a split second at the start of every word. Let’s keep this practice reserved for things like book titles. 

Description: “Limited Seats Available” is also capitalized. It would’ve been more effective to state how many seats (e.g., “12 seats left. Reservations open until 13:00 EST.”) That’s the power of specificity. The more specific, the more believable. Just keep it relevant and interesting for your target audience.

Notes: /

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